Where Strategy and Execution Connect

About Me

I'm the founder of Chainlink Digital Consulting, where I partner with eCommerce companies to accelerate growth through conversion optimization, product strategy, and operational excellence.

With 15+ years leading product organizations at QVC Group and HSN, I've driven measurable business impact including $230M+ in revenue growth through data-driven experimentation and A/B testing programs. I've built and scaled product teams of 50+ across global operations, implementing modern product frameworks and delivering AI-powered innovations that generated millions in incremental revenue. I've managed $130M+ enterprise IT and product portfolios.

What I Do: I help companies transform their digital commerce platforms through strategic consulting, fractional leadership, and transformation programs. My work spans conversion rate optimization, product-led growth strategy, MarTech integration, and building high-performing product organizations.

My Approach: I believe the best results come from connecting strategic vision with tactical execution. I translate complex business challenges into actionable product strategies that empower teams and deliver measurable outcomes.

Services

Helping your business grow with clear strategy and smooth execution

Operations Excellence

Drive revenue growth and customer acquisition through strategic product development, conversion optimization, and data-driven experimentation.

• Conversion Rate Optimization (CRO) Programs

• Product-Led Growth (PLG) Strategy

• eCommerce Growth Strategy

• MarTech Stack Strategy & Integration

• Strategic Product Vision & Roadmapping

Product-Led Growth

Build scalable product organizations, implement modern frameworks, and establish operational excellence that enables teams to deliver consistently.

• Product Operating Model Design & Implementation

• Product Process & Framework Development

• Product Portfolio Management

• Product Leadership Development

Why Work with Me

✓ Proven Revenue Impact: Generated $230M+ revenue growth through CRO and experimentation

✓ eCommerce Expertise: Led digital commerce platforms across web, mobile, streaming, and social channels

✓ MarTech Mastery: Implemented comprehensive MarTech ecosystems including personalization, analytics, and automation

✓ Team Builder: Developed and led product organizations of 50+ across global operations

✓ Operational Excellence: Successfully implemented Product Operating Models and Agile frameworks at scale

✓ AI/ML Innovation: Led AI assistant implementation driving $5.7M revenue and measurable conversion improvement